Colorful Standard for Women

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Colorful Standard is a British fashion brand that was founded in 2017 by designer Daniella Vega. The brand is known for its organic, gender-neutral fashion essentials; creating high-quality basics and wardrobe staples, in a superb choice of colours, with a strong focus on ethical manufacturing.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Arthi A.
Fantastic price and gorgeous bagI was hunting for another bag when one of their sale bags caught my eye. At 40% off, it was an incredible deal. The bag arrived in 4 days, beautifully packaged with tags and on time. Looking f9rward to shop some more delicious bags from Italist this year... if you are on the fence about a bag, definitely go and check them out!!!
Kathleen A.
A wonderful shopping experience!So many times I’ve seen items of interest on italist and I finally decided to purchase some amazing Prada boots that I’d never seen elsewhere. They shipped here in a flash and they are superb! I will definitely be back for more beautiful items.
Lane H.
Fabulous merchandise!I love my new Bottega Venetta woven sneakers I love how quickly my order was delivered and the way it was wrapped-attention to detail! Great service! Easy shipping experience! Highly recommend!
Batoul K.
Im so happy with myIm so happy with my orders from italist, fast shipping and good packaging, with best website prices.
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