Launched in 1962 by Arnaldo and Donatella Girombelli as a line of handmade skirts and blouses, Genny quickly expanded and gained popularity in Italy and abroad. In 1973, Gianni Versace was appointed Creative Director of the brand. Today, Genny offers a wide range of women's ready-to-wear and accessories, featuring feminine, flowing lines, and striking a perfect balance between classic elements and modern aesthetic. All pieces are handmade in Italy with meticulous attention to detail.
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Customer stories
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Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
Ada N.
Great price, quick shippingFirst time ordering. Bought a pair of Kurt Geiger heels. Super quick shipping to the states and price was great.
Aida M.
Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.
Amy S.
AMAZING service! My order wasAMAZING service! My order was shipped internationally and I received it within days. Will definitely be ordering from italist again!
A Q&A with Genny
During the 1980s and 1990s, Genny was one of the most acclaimed Italian luxury brands in the world, renowned for its unique style and tailored cuts.