Originally conceived as a vintage clothing store in Malmö, Sweden, Séfr is a menswear brand by long-term friends Per Fredrikson and Sinan Abi. Named after the word “zero” in Lebanese Arabic, Séfr approaches uniquely approaches design, focusing) ON premium fabrics sourced in Europe and ethical production standards. With vintage as the ultimate source for inspiration, Séfr offers quality wardrobe staples with a retro twist.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Ann I.
UnbelievableI am in complete shock! I ordered an item on Friday when stores in Italy were already closed. The item shipped on Monday and arrived Tuesday afternoon, the very next day. Unreal!
Andrea A.
Love the authentic Stella McCartneyLove the authentic Stella McCartney bag — well priced and came quickly without shipping costs!
Sarah C.
Louboutins Came Quick and Below RetailMy shoes came promptly and perfectly! Tracking updated quickly and my shoes arrived within 4 days. I love them so much and will wear them for years to come. Can’t wait for my next Italist purchase! Not to mention they were priced below retail... ugh I love Italist.
Melissa T.
Great experience overall!I appreciate how quickly my order arrived, how thoughtfully it was packaged, and how high the quality the item and accompanying packing materials were. Overall a much better experience than other online luxury retailers.