Launched in 1962 by Arnaldo and Donatella Girombelli as a line of handmade skirts and blouses, Genny quickly expanded and gained popularity in Italy and abroad. In 1973, Gianni Versace was appointed Creative Director of the brand. Today, Genny offers a wide range of women's ready-to-wear and accessories, featuring feminine, flowing lines, and striking a perfect balance between classic elements and modern aesthetic. All pieces are handmade in Italy with meticulous attention to detail.
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Customer stories
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James R.
Italist is the BESTI love the website. I find some great deals on my favorite brands if I'm lucky enough. I wear sizes that are quick to go and hard to come by. I ordered on a Thursday and my new Gucci hat was in my possession on Monday morning. I recommend as I will be shopping with them again in the near future!
Alexandra V.
Best price on the internet!Best price on the internet! I saved $700 compared to Farfetch pricing!!! And delivery was quick (to Australia!). Will definitely shop here again.
Anna M.
My favorite new online storeEverything I've purchased from Italist.com is excellent. Highly recommended. Perfect price point and fast, easy delivery. Thank you for what you do for us! Anna
Adam D.
Colmar jacketSuper fast shipping. Received the jacket within a few days! Great quality, just as described. Super happy with italist.
A Q&A with Genny
During the 1980s and 1990s, Genny was one of the most acclaimed Italian luxury brands in the world, renowned for its unique style and tailored cuts.