Launched in 1962 by Arnaldo and Donatella Girombelli as a line of handmade skirts and blouses, Genny quickly expanded and gained popularity in Italy and abroad. In 1973, Gianni Versace was appointed Creative Director of the brand. Today, Genny offers a wide range of women's ready-to-wear and accessories, featuring feminine, flowing lines, and striking a perfect balance between classic elements and modern aesthetic. All pieces are handmade in Italy with meticulous attention to detail.
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Customer stories
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Jordana R.
Great serviceI found what I wanted very easily, a pair of Golden Goose Deluxe Brand sneakers, and they got delivered in two days without any issues! Definitely shopping here again
James R.
Italist is the BESTI love the website. I find some great deals on my favorite brands if I'm lucky enough. I wear sizes that are quick to go and hard to come by. I ordered on a Thursday and my new Gucci hat was in my possession on Monday morning. I recommend as I will be shopping with them again in the near future!
Anne P.
I was thrilled to findI was thrilled to find the last size 8 Hogan shoe from Italist. It was a smooth and quick transaction from Italy to Santa Monica. I love my Hogans! Thank you for your excellent custom service!!
Mubarak Y.
Customer serviceI would like to thank you guys for the best customer service I will ever wish! You guys did amazing job buy sending me what I was expecting and its so fast for the delivery. I will recommend your service to anyone its good and legit. Thank you Muby from Canada
A Q&A with Genny
During the 1980s and 1990s, Genny was one of the most acclaimed Italian luxury brands in the world, renowned for its unique style and tailored cuts.