Born in 1978, Hoffmann Natural Eyewear delivers optical glasses crafted entirely by hand in Südwest for women and men. The luxury German label offers glasses with both avant-garde and timeless designs in raw, natural materials in large color palettes using exclusive technology to craft the lightest and thinnest frames.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Dennie B.
A must shopExpansive variety of designers with great selections. Fast shipping and easy returns. Has the best competitive pricing. One of my favorite online stores.
Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Natasha Z.
On time and exactly what I wantedI love, love, love my Golden Goose Super Star sparkly sneakers so much. I didn't want to take them off. They pacify the 2 year old in me. :-)
Amara H.
AwesomeReceived the shoes in a timely manner and in perfect condition. Will absolutely order from italist again.