Originally conceived as a vintage clothing store in Malmö, Sweden, Séfr is a menswear brand by long-term friends Per Fredrikson and Sinan Abi. Named after the word “zero” in Lebanese Arabic, Séfr approaches uniquely approaches design, focusing) ON premium fabrics sourced in Europe and ethical production standards. With vintage as the ultimate source for inspiration, Séfr offers quality wardrobe staples with a retro twist.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Arndrea W.
Love my Tom Ford handbagLove my Tom Ford handbag it’s beautiful and I saved a few hundred dollars .
Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Tamara J.
RecommendedI love shopping with italist. Best brands, wide range and reasonible prices.
Plus shipping is fast and well packed.