Founded in Athens in 2019 by Natalia Georgala, Woera pays homage to the timeless sophistication of the classic men's tailored shirt. The brand name, a fusion of "women's era," reflects the female ability to seamlessly adopt a garment originally designed for men and turn it into an iconic wardrobe essential. Woera's initial collection centered around ultra-sophisticated tailored shirts created through a creative combination of conventional materials, patterns, and colors. Today, the brand offers an array of resort staples, all meticulously designed and produced in Athens, Greece. With a focus on masculine influences and Greek heritage, Woera's offerings are carried in top-tier department stores and independent luxury boutiques worldwide.