Originally conceived as a vintage clothing store in Malmö, Sweden, Séfr is a menswear brand by long-term friends Per Fredrikson and Sinan Abi. Named after the word “zero” in Lebanese Arabic, Séfr approaches uniquely approaches design, focusing) ON premium fabrics sourced in Europe and ethical production standards. With vintage as the ultimate source for inspiration, Séfr offers quality wardrobe staples with a retro twist.