Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Tracey V.
Quick Shipping, Quality ItemI had a very positive experience ordering an Isabel Marant skirt, delivered quickly, well packaged. Would def. shop again!
Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
Adam B.
Love Italist!I love my order! I got a really great price on these awesome reflective running Adidas and some cool rubber Birkenstock’s for the beach I haven’t seen before in Canada.
The website is a lot of fun for shopping, Shipping was fast and the package arrived very nicely handled.
Adrienne H.
Thank you Italist!I am so happy I found Italist. I searched high and low for the exact style and color of a pair of high end glasses for my husband that were limited edition. I found them on Italist and didn't have to worry about authenticity. And the biggest plus is I saved $140.00 ordering from Europe. I received my item in 3 days from start to finish and I live in the U.S. Italist is now going to be my go to when I want luxury, savings and great customer service! Thank you Italist!