Inspired by Ukrainian sartorial heritage and contemporary history, Yuliya Magdych founded her namesake brand in 2013 during the Revolution. She incorporates technically-advanced 3D ethnic embroidery, drawing from patterns discovered in museums and collections across Ukraine. Her designs transform traditional motifs into timeless ready-to-wear and demi-couture pieces including dresses, caftans, coats, and capes.
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amilcar l.
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