Butterfly Dropout for Women
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Los Angeles native Tova Celine has been successfully designing in her hometown for 20 years. After leaving her position as design director for Bebe Sport, she found a new creative niche at Sublimation Factory. With an innovative approach, a new aesthetic for clothing was developed, and the line Butterfly Dropout began its metamorphosis. The response to Butterfly Dropout has been exceptional and a cult following has emerged. Saks 5th Ave reports 93% sell thru within 4 days upen receiving the first shipment, and to date continues to boast a 60% sell thru weekly.
Nordstrom also retails Butterfly Dropout at a 60% sell thru weekly. Boutiques have a similar response. Fred Segal calls Butterfly Dropout their " Most Anticipated
Line. " Monthly collections keep the line fresh and Butterfly Dropout aficionados peruse their favorite shops looking for updated pieces. Using a maverick technique of not emphasizing logo or name, Butterfly Dropout 's unique look has been branded itself.
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