Prada is an iconic Italian fashion house established by Mario Prada in 1913. Initially a leather goods label, the brand expanded into men's and women's ready-to-wear collections, footwear, eyewear, sportswear, handbags, and accessories, making it one of the top names in luxury fashion.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Kathleen L.
Great Selection of Couture Clothing, Shoes & BagsI was surprised to see the Rochas embroidered velvet bag which matched my Platforms as shown on the Runway. My purchase arrived in the US just a few days, and it was breathtaking in its beauty and brand new condition. I frequently shop through StyleBook and The Italist is a Starred Place I visit. Highly recommend for Couture goods.
Sarah D.
Fendi Black Knit Logo Hi-top SneakersThese shoes are absolutely high quality. I enjoyed seeing the velvet color-blocking design online, especially the stripped sock ankles on the side of the shoe. Glad I bought these, they are super comfortable and are form-fitting. Found an amazing deal at 60% off and size is true-to-size.
Ashiko S.
Shopping made easy! Thank youShopping made easy! Thank you for a great experience! The service on my selection (see pic) made it worry free processing time and fast shipping. I must say you’ve earned another customer!! Btw it matched perfect with my sweater
Adriana M.
ExcellentThe current designer hot list at the best prices..... EVER. Love the store, easy to navigate, great variety, all my favorite designers, a must to buy the new pieces of the season.....
What does Prada mean?
Founded in 1913 by the Prada brothers in Milan, Prada combines timeless design and modern trends, notably in its Re-Edition collection.