Discover āim, a brand born from the perfect alignment of serendipity, harmony, aesthetics, and sustainability. Anna Maria Mongillo, the visionary founder, breathed new life into unique pieces found in Naples' flea markets, inspired by a vintage bag handle. This handle, the signature feature in all āim models, embodies balance, strength, and determination, allowing women to grasp life with elegance and poise. Anna Maria's journey from working for global brands to embracing creative solitude led to the birth of āim, incorporating a profound sense of reuse and waste avoidance. Witness the serendipitous journey of sustainability and creativity with āim.
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Customer stories
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Aida M.
Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.
Nicole F.
Thank you ItalistI purchased a great Marni bag which I live! It came fast and I am very happy with the Italist customer service team that responded to my inquiry and were very kind. I’m satisfied with my shopping experience and will shop here again. Thanks!
Tracey V.
Quick Shipping, Quality ItemI had a very positive experience ordering an Isabel Marant skirt, delivered quickly, well packaged. Would def. shop again!
Astrid V.
I love the bag II love the bag I ordered, which was very well priced compared to other sites, and it was delivered from Italy to the U.K. in 1 day! Amazing!