Bel-Air Athletics for Men

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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Jeffrey F.
I love my Fendi capI love my Fendi cap & was surprised at the speed with which it was delivered, much quicker than I expected. Also appreciated the ease of use. I would definitely shop with you again.
Oleksandra F.
Prada leather cardholderI loved it! It’s my first time ordering from the website and I can’t be happier. The item is original, the packaging was great, and the delivery was fast. I highly recommend! Great customer service too (I went to the chat and got all the answers to my questions)
Quinton B.
Got what I ordered, Happy customer and will be shopping here again!!I found a great deal for a pair of common projects, better than anywhere else on italist.com. My common projects arrived at my house within 3 days. Definitely recommend this site!
Eman K.
I liked very muchOne of the most beautiful online shopping sites thank you for the beauty of your choices
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