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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Treat Yourself!I purchased a D&G back sack for day trips while traveling. This site has so much high-end variety, it was difficult to only buy one item!

Best price on the internet!Best price on the internet! I saved $700 compared to Farfetch pricing!!! And delivery was quick (to Australia!). Will definitely shop here again.

Exceeded ExpecationsI was looking for a Prada shoe that was available on Italist.com. Having never ordered from this retailer, I was a bit skeptical especially because the price on the shoes was the lowest I could find. I read reviews and based on the good ratings, decided to order. I was pleasantly surprised! I Received timely updates on my order and shipping from the minute I had confirmation of my order. My package arrived quickly. Merchandise was well presented and in pristine condition. Bravo! I will definitely be ordering from Italist again!

Quick & GoodI ordered a nice blazer at italist.com. They sent the parcel very quick and the product was excellent!

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