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Julius Tart Optical is an eyewear brand created by Tommy O’Gara and Richard Tart, nephew and sole heir of Julius Tart, founder of the iconic Tart Optical Enterprise. The label recreates Julius Tart’s iconic frames, using modern Japanese technology and premium materials.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!

A wonderful shopping experience!So many times I’ve seen items of interest on italist and I finally decided to purchase some amazing Prada boots that I’d never seen elsewhere. They shipped here in a flash and they are superb! I will definitely be back for more beautiful items.

Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.

Great experience overall!I appreciate how quickly my order arrived, how thoughtfully it was packaged, and how high the quality the item and accompanying packing materials were. Overall a much better experience than other online luxury retailers.

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