Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Ada N.
Great price, quick shippingFirst time ordering. Bought a pair of Kurt Geiger heels. Super quick shipping to the states and price was great.
Jordann F.
Great purchase for concertA little edgy Parisian and a lot of quality style. The Isabel Marant tee was perfectly cool and comfortable paired with the cross body Moncler bag which was a great choice for hands free dancing to Coldplay. And both pieces were on sale!!!!!
Anne P.
I was thrilled to findI was thrilled to find the last size 8 Hogan shoe from Italist. It was a smooth and quick transaction from Italy to Santa Monica. I love my Hogans! Thank you for your excellent custom service!!
Teresa T.
I Love Italist.comI have bought a quite a few items on italist.com at excellent prices. I live in the US but shipping is fast. Products are authentic, I have checked. It is my go to website for Luxury Designer items.