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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Best price on the internet!Best price on the internet! I saved $700 compared to Farfetch pricing!!! And delivery was quick (to Australia!). Will definitely shop here again.

I was thrilled to findI was thrilled to find the last size 8 Hogan shoe from Italist. It was a smooth and quick transaction from Italy to Santa Monica. I love my Hogans! Thank you for your excellent custom service!!

Fantastic price and gorgeous bagI was hunting for another bag when one of their sale bags caught my eye. At 40% off, it was an incredible deal. The bag arrived in 4 days, beautifully packaged with tags and on time. Looking f9rward to shop some more delicious bags from Italist this year... if you are on the fence about a bag, definitely go and check them out!!!

Love my shoesI received gianvito rossi red booties almost as soon as I ordered them!! Thanks for the great service

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