Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Katie D.
ValentinoBeautiful- arrived in all Valentino packaging with replacement studs. Extra fast shipping to US. I will be ordering from Italist again. Xo
Yamile M.
Awesome experienceMy boyfriend loved his fendi shirt, fit just right and came in about a week! Will definitely order again!
Tracey V.
Quick Shipping, Quality ItemI had a very positive experience ordering an Isabel Marant skirt, delivered quickly, well packaged. Would def. shop again!
Ana M.
LOVE ITALISTExcellent site with a beautiful selection of items from an array of top designers! Packaging is just right, efficient amd good presentation. I have always received orders on time and shipping is fast!! This is my new favorite shopping site.