Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Gregory S.
Great shopping experienceI ran across Italist.com site while doing a specific search on the internet for a Dolce and Gabanna item. They didn't have the item I was looking for, but I browsed there sale items while I was there. The site works well and I enjoyed the shopping experience. I found a great pair of shoes that I ordered. The check out and delivery for the site was easy. The delivery arrived actually faster than I expected. I didn't have to contact customer service, which I consider a real bonus.
Angelica L.
Fantastic shopping experienceReceived my beautiful Louboutins in good condition within a week. No scratches on soles at all.
Yamile M.
Awesome experienceMy boyfriend loved his fendi shirt, fit just right and came in about a week! Will definitely order again!
Fumihiko N.
Great selection, quick delivery, competitive price.I have made purchases several times from Japan and never had troubles. I appreciate their great selection, quick delivery, competitive price. Thanks italist!