REPRESENT is the British streetwear label founded by brothers George and Michael Heaton in 2012. The collection of men’s apparel, outerwear, footwear, and accessories combines a laid-back approach with high-end materials and high-quality production. The resulting pieces are true streetwear style, imbued with the overarching vibe of urban grit.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Addie T.
Beautiful Shoes that were gorgeously packagedThe shoes arrived so quickly and in beautiful packaging. I was nervous about ordering from them, but it exceeded my expectations. I can’t wait to wear my Manolos. Dust bags and everything normally expected were included.
Ada N.
Great price, quick shippingFirst time ordering. Bought a pair of Kurt Geiger heels. Super quick shipping to the states and price was great.
helen s.
Great serviceI love Italian fashion and this site has the best selection of hard to find labels in the U.K.
I have used the site twice now and both times loved the products and they arrived within a couple of days of ordering .