AB AETERNO began in Sydney in 2010 during the Reed Gift fair. The brainchild of Marco Tommasoni, it is a young Italian company that specializes in the creation of watches in natural wood, each one of an exclusive design. Every watch in the AB AETERNO is unique and unrepeatable, thanks to the variation in the grain of the wood. The philosophy of AB AETERNO? Eco-fashion. Their slogan? NATURE IS BACK IN FASHION.