AVEC MODERATION has been founded in Florence in 2010 by the entrepreneurial initiative of two friends, merging their professional experiences respectively in the design and in the marketing management areas. The brand objective is to develop a new idea of fashion able to interpret the changed customer and market needs and the renewed necessity of an extremely high quality and elegance not flaunted through the creation of "capsule collections" identified by a strong aesthetical project identity in which each product expresses the brand essence autonomously. AVEC MODERATION proposes luxury leather shoes and accessories entirely "hand made in Italy" by making use of the historical excellence of the Tuscan leather district, internationally famous for the production of rare fine materials and skilful handicraft manufacture. The brand key components are the return to an aesthetic based on an authentic simplicity and a fine elegance out of time. AVEC MODERATION brings back the classic style giving an immediate, ironic and transversal interpretation of it thanks to the simplicity of the construction, the intense personality of texture and colours and the neatness of the lines that distinguish its own products. For the launch season (Spring-Summer 2011), AVEC MODERATION proposes a personal reinterpretation of the sandal presenting to selected customers worldwide a unique model declined in flip flop and open-toe versions, both available in the whole palette of 16 colours.