Bella Freud is known for her whimsical designs which include somewhat kitschy elements, colorful knitwear, and modern tailoring. Essentially, her designs are recognizably British, but as one of Freud's friends described, "Chanel gone kinky." Bella, the great-granddaughter of psychoanalyst Sigmund Freud and the daughter of painter Lucien Freud (who designed her logo), is now part of the London fashion establishment.