Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Germano M.
Very fast delivery. A+Got my wife a fendi backpack. I purchased it weeks before mothers day and I received the bag in about 4 days. Would buy again.
Monika I.
The application is very good,The application is very good, the ordering process is very easy.The parcel arrived quickly and accurately.I have made other purchases before and everything went fine.I hope to buy from the site again.
Angela R.
Great shopping experience!Found my ideal coat for a good price and received it within a few days. I could not be happier.
This is my fourth purchase from Italist and it most certainly will not be my last. I love to be able to shop from boutiques far away and get the best price possible.
AISHA A.
Best price and serviceMy purchasing experience was so easy and I loved my new bag. The packaging was very good and my shipment arrive fast compare to other retail websites,
I would recommend my friends to purchase from italist for sure.
Thank you