/ Patagonia

Patagonia is an American clothing company founded in by Yvon Chouinard in the 1970s. The brand is known for its high-performance ski, snowboard, and surf apparel, and garments crafted from recycled and organic materials.

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Yvon Chouinard: The Patagonia Founder Who Gave It All Away

Yvon Chouinard, founder of Patagonia, made a bold move upon retiring in 2022 by donating his entire company. Instead of selling or going public, he transferred ownership to a trust and non-profit organization. This ensures Patagonia’s profits—around $100 million annually—are used to fight climate change, preserving the company’s mission of environmental activism and sustainability, a reflection of Chouinard’s lifelong values.

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