Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Catherine H.
Me and Pink GUCCII love it! Me and Pink Gucci rock. Perfect size, a compliment from everyone who meets Pink Gucci. Thanks for the sale!
Love PINKIE
Alban M.
Best pricesI like your prices and very large selections on designer brands.
I don’t really know how I found your website but I’m so happy that I ran in to it and I do use it all the time.
Very compatible with Farfetch.
Italian and Farfetch are my favorite online shopping places.
Anne P.
I was thrilled to findI was thrilled to find the last size 8 Hogan shoe from Italist. It was a smooth and quick transaction from Italy to Santa Monica. I love my Hogans! Thank you for your excellent custom service!!
Betsy R.
Very fast shipping. Since theVery fast shipping. Since the order was coming from Italy, I was concerned I wouldn't receive in time for Christmas, but it arrived in less than a week - in plenty of time!