Born in 1978, Hoffmann Natural Eyewear delivers optical glasses crafted entirely by hand in Südwest for women and men. The luxury German label offers glasses with both avant-garde and timeless designs in raw, natural materials in large color palettes using exclusive technology to craft the lightest and thinnest frames.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Aida M.
Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.
Christopher W.
So Very Happy!I received my beautiful shoes when promised. I appreciated the constant contact by Italist while the shoes were in transit. DHL even called me when they were ready to deliver and needed my signature! A nice touch.
I look forward to shopping with Italist again and again and again!
Eleni P.
Self portrait dressI bought a self portrait dress, the delivery was very fast, I received it only 2 days after ordering it. Very pleased with my purchase.
Abeer A.
Great experienceGood prices and super fast shipping! It was a my first shopping experience with italist and it won’t be the last.
I would totally recommend my family and friends to shop from italist.
Thank you so much.