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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!

Great follow up over emailGreat follow up over email regarding questions I had about a Tagliatore blazer I wanted to purchase. I received my order from them in Italy to the US in just a few days. I love the jacket! Just as the pics showed. I will definitely continue to buy from Italist because of its good service, good prices on high end italian clothing, quick shipping and including duties and tax in the prices! Andy Heen

Great experienceI was very pleased with the quick delivery. My Fendi wallet on chain came packaged nicely with all the tags.

Golden goose sneakerAnorher great pair of sneakers! These are my second pair from italist. Great service--received in 3 days!

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