/ Bel-Air Athletics

Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

Filters

Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Easy shopping & great priceThe site was very easy to navigate, I found exactly what I was looking for, placing my order was simple and the coat that I ordered was shipped and delivered within days, with duty included! This site will be one of the first places that I shop from now on!

Best prices and fast shipping from italistFast shipping, very easy website interface and very helpful chat. My YSL sandals were delivered in less than two days.

Treat Yourself!I purchased a D&G back sack for day trips while traveling. This site has so much high-end variety, it was difficult to only buy one item!

Great selection, quick delivery, competitive price.I have made purchases several times from Japan and never had troubles. I appreciate their great selection, quick delivery, competitive price. Thanks italist!

Shop now