Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Charlotte P.
Jimmy Choo Joyce 120 ShoesI found the best price around for my Jimmy Choo green shoes on Italist. My shoes were delivered promptly and I am extremely happy with my shoes...
Angela B.
Love Italist!I love shopping at Italist because their shipping is always quick and they always have good deals on designer pieces that are in style and from the current season!! I always check Italist first before purchasing anywhere else.
Jennifer J.
Awesome serviceI ordered and received my two items faster than they even said and got texts letting me know. Great service and product was awesome too and Greta price. Will be back for sure!