13 09 SR is the brainchild of Serge Ruffieux, taking its name from his birthdate and initials. This accessory brand marries craftsmanship with sportswear, offering hybrid, flat, and comfortable footwear, limited edition and numbered jeweled sunglasses, and sporty neoprene straps with hand embroidery. Committed to sustainability, 13 09 SR utilizes existing materials from dormant stocks and eco-friendly resources.