Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Rachel N.
Fast service, great priceI still can’t believe how quickly I recieved my order (I’m starting to think Italist has a warehouse in my backyard)! Gorgeous item, excellent price. I will definitely order here again!
Kathleen A.
A wonderful shopping experience!So many times I’ve seen items of interest on italist and I finally decided to purchase some amazing Prada boots that I’d never seen elsewhere. They shipped here in a flash and they are superb! I will definitely be back for more beautiful items.
Ashiko S.
Shopping made easy! Thank youShopping made easy! Thank you for a great experience! The service on my selection (see pic) made it worry free processing time and fast shipping. I must say you’ve earned another customer!! Btw it matched perfect with my sweater
Eliza H.
Beautiful clothes and efficient deliveryI highly recommend italist.com. Beautiful selection of pieces and efficient delivery. I will definitely shop here again.