/ Bel-Air Athletics

Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

Filters

Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Fabulous merchandise!I love my new Bottega Venetta woven sneakers I love how quickly my order was delivered and the way it was wrapped-attention to detail! Great service! Easy shipping experience! Highly recommend!

Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!

A very good serviceItalist made me very happy. I bought a bag of JW Anderson, from the new collection, it was in a very good price. The dilivery was very fast. And it's outentik. I am sure that I will keep buying from Italist in the future.

Fabulous first time experienceAll went perfectly - order was received in a timely fashion (pardon the pun!) and I am thrilled with my purchase!

Shop now