Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Christopher W.
So Very Happy!I received my beautiful shoes when promised. I appreciated the constant contact by Italist while the shoes were in transit. DHL even called me when they were ready to deliver and needed my signature! A nice touch.
I look forward to shopping with Italist again and again and again!
Tara D.
RED SHOE DELIVERYFound my little red valentino shoes across the globe and voila they arrived within days and at a fabulous price!
Thank you ITALIST
Aida M.
Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.
Heather T.
Seamless purchaseSeamless purchase! Shoes came in a timely manner and are perfect! I was kept well up to date on the shipping process. Packaged well. No issues!