Founded by the visionary creator Jacques Durand, our brand traces its roots back to his eclectic journey. Starting as an optician and later evolving into a renowned eyewear designer, Jacques Durand's expertise was honed alongside industry pioneers like Alain Mikli and Philippe Starck. From his collaborations at Starck Eyes to managing projects for esteemed brands like Bugatti eyewear, Jacques Durand's passion for eyewear design flourished. In 2010, he embarked on a personal quest, establishing Jacques Durand as his dedicated eyewear concept. Today, the brand stands as a testament to his unwavering commitment to reimagining eyewear design and pushing boundaries in the industry.