Founded in 2009, SoAllure is a ready-to-wear brand based in Italy. With feminine silhouettes, bright colors and interesting patterns, SoAllure celebrates the beauty of women and their dreams. Like its name suggests, the brand is a go-to for alluring and elegant designs.
Great customer serviceThis is a fantastic company, kind and helpful and knowledgeable, with amazing staff like Sarah who was available to deal with a sizing question I had with my daughter’s dress. I couldn’t recommend more highly and I really appreciate the fantastic customer service.