캐나다 출신의 쌍둥이 디자이너 딘과 댄은 뉴욕의 파슨스 디자인 스쿨을 졸업 한 후 1991년 디스퀘어드를 설립하고 1994년 공식적으로 남성복 컬렉션을 선보이면서 본격적으로 패션계에 입문하였다. 패션과 음악, 강렬한 쇼를 접목시킨 런웨이는 당시 파격 그 자체였으면 두터운 매니아층을 형성하게된 계기가 되었다. 디스퀘어드의 상품들은 다른 브랜드들과는 달리 특별한 로고가 없이도 핏과 워싱만으로도 누구나 알아 볼수 있다. 그만큼 그들의 디자인이 얼마나 독창적인지 가늠할 수 있다. 특히 자신들처럼 키가 작은 남성들도 멋지게 스타일링 할 수 있는 청바지를 연구했다고 한다. 헐리웃 스타뿐아니라 국내 탑 연예인들에게도 많은 사랑을 받고있는 디스퀘어드2(Dsquared2)는 이미 프리미엄진으로서 전세계적인 입지를 확고히 하고 있다.
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