In a Q&A with Italist, Ermanno Lazzarin, the founder of Milan’s iconic haberdashery ERAL 55, shares insights into his journey in menswear. He discusses the evolution of bespoke tailoring, emphasizing its enduring value despite changing fashion trends. Lazzarin highlights the unique appeal of ERAL 55, which remains true to its roots, and contrasts the sartorial preferences of Japanese and Italian consumers. He mentions Ralph Lauren as a key influence on his personal style.