There isn’t a better generation than today with the Sportswear trend profusion. And there is no better name that somehow became synonymous with the sportswear phenomenon than Gosha Rubchinskiy.
The Russian-born designer has brought the sportswear fashion’s A-game into full play. Gosha Ruchinskiy transformed his then-understated graphic T-shirt business into one of the world’s premiere street fashion brands today together with Adrian Joffe, Comme des Garçons president and Dover Street Market founder.
Although he had no formal fashion training and financial difficulties, he launched his brand Gosha Rubchinskiy in 2008, but the business had fallen short. In 2009, he was chosen by former Russian Vogue editor Anna Dyulgerova to show as part of Cycles and Seasons where Gosha Rubchinskiy attracted many international buyers and media, but failed to process requests due to insufficient inventory.
It wasn’t until he met Adrian Joffe that the label surged to fashion prominence. At present, Rubchinskiy manages the creative side of the business while Comme des Garçons owns the business entity and Gosha Rubchinskiy trademark.
Gosha Rubchinskiy’s creations are inspired by his persona as a man of many talents– artist, filmmaker, photographer and designer, and by his native, Russia. It made a Gosha Rubchinskiy piece distinctive as his works strongly reflect the Russian youth culture and pursues to empower the image of these youth through his powerful, transgressive designs.
The Gosha Rubchinskiy collection this season, Fall/Winter 17-18, further escalates the sportswear trend with his current collaboration with Adidas to celebrate 2018 Football World Cup in Russia. Key pieces for Gosha Rubchinskiy includes classic streetwear pieces, Adidas tracksuits, Adidas scarves, Adidas socks, Gosha Rubckinskiy print logo sweatshirts, Gosha Rubchinskiy logo hats, and more.
The Gosha Rubchinskiy collection produced a mix and match of classic pieces, and modern and trendy key items championing the eponymous brand and its exciting collaboration with sportswear global brand, Adidas.