The rising French label Jacquemus has been making waves in the Parisian fashion arena. Founded by Simon Porte Jacquemus in 2009, the brand bring a modern feeling to traditional French style as simple designs merged with experimental shapes and exaggerated proportions form the label’s defined signature. Outstanding, unique, confident– some of the characteristics that embody a woman whom the Jacquemus apparel is designed for.

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Charm is a word to describe Simon Porte Jacquemus, a self-educated designer who, at age 18, moved from Salon-de-Provence in southern France to Paris and briefly enrolled at the École Supérieure des Arts et techniques de la Mode. In 2009, one year after the passing of his mother he launched his label at 19 while also working retail at Comme des Garcons boutique.

 

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Fall/Winter 17-18

“It was about this Parisian girl who wears couture who falls in love with a gypsy in the south of France. She tries to be like a gypsy, but she cannot—she is too couture!”

There’s something amazing about the designer and the way he potrays French je ne sai quoi. Fashion editors relate his collection as “a semi ode to Christian Lacroix and an imaginary Parisian woman.” The collection highlights compelling tailoring with tight trousers kicked out in flares, voluminous coats and blouses, and raw edge accessories. 

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Up to 60% OFF Fall/Winter collection

 

About the Author

Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.

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