STAUD is the Los Angeles-based label co-founded in 2015 by Sarah Staudinger and George Augusto with the mission to empower women with an accessible, quality wardrobe full of playful twists and turns, often inspired by motifs of the past. Both modern and traditional, expect the unexpected with STAUD: from technicolor coats to patent + fur and structured handbags that redefine the “It” bag.