BE YOU specializes in vibrant, versatile sweaters crafted with authentic Mongolian cashmere. Our sweaters bring warmth in winter and comfort in summer, embracing the excellence of this noble fiber. We honor tradition, infusing each piece with timeless elegance, inspiring confidence and smiles. Géraldine Alasio, the visionary founder, finds inspiration in women's faces, movements, and attitudes, shaping our designs to resonate with their individuality and natural beauty.
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Customer stories
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Ali G.
Ordered a pair of GoldenOrdered a pair of Golden Good Hi-Star and COMPLETELY exceeded my expectations! LOVE. THEM.
Natasha Z.
On time and exactly what I wantedI love, love, love my Golden Goose Super Star sparkly sneakers so much. I didn't want to take them off. They pacify the 2 year old in me. :-)
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Triple Stich successI was looking for a pair of Zegna shoes that I saw at the mall here in Houston and italist had the same pair but saved me 33%. I am very happy with the service and quick shipping. It's always so much fun finding a great deal.
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Happy CustomerThe selection of products was excellent, with easy checkout and prompt delivery! I was very happy with my shopping experience with italist.com.