Launched in 1962 by Arnaldo and Donatella Girombelli as a line of handmade skirts and blouses, Genny quickly expanded and gained popularity in Italy and abroad. In 1973, Gianni Versace was appointed Creative Director of the brand. Today, Genny offers a wide range of women's ready-to-wear and accessories, featuring feminine, flowing lines, and striking a perfect balance between classic elements and modern aesthetic. All pieces are handmade in Italy with meticulous attention to detail.
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Customer stories
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Ali G.
Ordered a pair of GoldenOrdered a pair of Golden Good Hi-Star and COMPLETELY exceeded my expectations! LOVE. THEM.
Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
Jan F.
Easy shopping & great priceThe site was very easy to navigate, I found exactly what I was looking for, placing my order was simple and the coat that I ordered was shipped and delivered within days, with duty included! This site will be one of the first places that I shop from now on!
shaune w.
Great product/great price/great serviceI love shopping at italist . The product range is extensive, high end and very reasonably priced . I always receive my new buys very quickly in the mail so an all round great experience:-)
A Q&A with Genny
During the 1980s and 1990s, Genny was one of the most acclaimed Italian luxury brands in the world, renowned for its unique style and tailored cuts.