/ So Allure

Founded in 2009, SoAllure is a ready-to-wear brand based in Italy. With feminine silhouettes, bright colors and interesting patterns, SoAllure celebrates the beauty of women and their dreams. Like its name suggests, the brand is a go-to for alluring and elegant designs.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

PURCHASE OF TORY BURCH'S SHOEI am very delighted to get my shoe from Italist. This is the first time that I bought a designer's item from overseas and online. It was a good experience for me and the item that I bought is perfect. I am absolutely happy. The shipment is as expected and would like to make purchases from Italist for future orders. Thank you Italist!!

Shopping made easy! Thank youShopping made easy! Thank you for a great experience! The service on my selection (see pic) made it worry free processing time and fast shipping. I must say you’ve earned another customer!! Btw it matched perfect with my sweater

Treat Yourself!I purchased a D&G back sack for day trips while traveling. This site has so much high-end variety, it was difficult to only buy one item!

This was the only companyThis was the only company that had what I was looking for, and at a great price. I got it very fast. Thank you!

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