Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Tracey V.
Quick Shipping, Quality ItemI had a very positive experience ordering an Isabel Marant skirt, delivered quickly, well packaged. Would def. shop again!
Anya K.
I will be back for more :)I was hesitant to order because it was my first time and I haven’t heard much about Italist before. I read TrustPilot reviews and went for it. I’m glad I did! My maxmara coat was 3 times the cost (and honestly it was the right price for it), shipping was super fast!
Lane H.
Fabulous merchandise!I love my new Bottega Venetta woven sneakers
I love how quickly my order was delivered and the way it was wrapped-attention to detail!
Great service! Easy shipping experience! Highly recommend!
Natalia S.
Package was delivered super fastPackage was delivered super fast in perfect condition! Great service. The sneakers are exactly like on the picture. I love them a lot!