Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Catherine H.
Me and Pink GUCCII love it! Me and Pink Gucci rock. Perfect size, a compliment from everyone who meets Pink Gucci. Thanks for the sale!
Love PINKIE
Layla A.
Dolce & gabana shoesI was very happy with my Dolce&gabana shoes . I recieved my order in perfict condition and at resonable time.
Thank you Italist.
Eleni P.
Self portrait dressI bought a self portrait dress, the delivery was very fast, I received it only 2 days after ordering it. Very pleased with my purchase.
Diana B.
GreatGreat shoping with all designers at very very good prices. And you did a great job when introduced children