Bel-Air Athletics Jewelry for Men

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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Jeffrey G.
Treat Yourself!I purchased a D&G back sack for day trips while traveling. This site has so much high-end variety, it was difficult to only buy one item!
Anne C.
Great value, products as advertisedI ordered 2 pairs of shoes and they came in a timely fashion. The online photos were a good reflection of the products. The sizing guidelines were accurate and the shipping materials protected my purchases.
Allan P.
Excellent service & great value for international shopperIt was an amazing experience & will continue to shop for the luxurious brands at great prices & excellent shipping arrangement. I’m lucky to have italist.com for my fashion needs.
Cynthia D.
Jackets Galore!I live in Texas and was traveling to NYC for the holidays. I ordered 2 jackets on 2 different days and they arrived before my NM order! Love, love my jackets
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