Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Christine L.
Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!
Allwyn M.
Great pricing, Great PackagingProduct is 100% genuine , shipping is excellent my goods arrived to Canada in 3 days very well packaged. I did not have to pay any extra cost. Will not be shopping any other sites.
Sarah C.
Louboutins Came Quick and Below RetailMy shoes came promptly and perfectly! Tracking updated quickly and my shoes arrived within 4 days. I love them so much and will wear them for years to come. Can’t wait for my next Italist purchase! Not to mention they were priced below retail... ugh I love Italist.
Lorie B.
Always TopsPackaged beautifully. Always comes timely! Always a better price than what I can find locally. Thank you!