Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Natasha Z.
On time and exactly what I wantedI love, love, love my Golden Goose Super Star sparkly sneakers so much. I didn't want to take them off. They pacify the 2 year old in me. :-)
Christine L.
Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!
Tracey V.
Quick Shipping, Quality ItemI had a very positive experience ordering an Isabel Marant skirt, delivered quickly, well packaged. Would def. shop again!
Connie
Love my shoesAfter ordering the shoes, they were promptly sent via courier, and I was able to track their trajectory from Italy to their new home. I would definitely buy from italist again.